Smell Like Daddy Yankee
Reggaeton artist Daddy Yankee is trying to expand his brand. Falic Fashion Group is now introducing the singer’s latest money gimmick, a cologne for men. A spokesperson for the company FFG says “For us, it was a very clear project. We know who his fans are and we know our target audience.” He still has fans? Although his main fan base is in Puerto Rico, they also hope to target the Daddy Yankee fans in Los Angeles, Miami, New York, Chicago and Central & South America. I wonder what’s next. A Daddy Yankee extra strength hair gel for men perhaps?